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Performance Marketing
BlazeWin was a new casino brand with zero social presence and needed to build awareness fast in the competitive LATAM and Southern European markets. We designed a social-first launch strategy combining paid social campaigns, casino streamer partnerships on Twitch and YouTube, and community building on Instagram and TikTok.
BlazeWin was a new casino brand targeting the LATAM and Southern European markets — regions where social media and influencer marketing carry outsized influence on player behavior. But BlazeWin had zero social presence, no brand recognition, and a launch budget that couldn't compete with established operators' paid media spend. They needed a strategy that could generate buzz and acquire players without going head-to-head on Google and Meta against competitors spending 10x their budget.
We designed a social-first launch strategy built on three pillars. Pillar 1 — Influencer Seeding (weeks 1-4 pre-launch): we partnered with 25 casino streamers and gaming creators across Twitch, YouTube, and TikTok — focusing on mid-tier influencers (15K-100K followers) in Brazil, Argentina, Spain, and Portugal. Each creator received early platform access and exclusive bonus codes for their audiences. Pillar 2 — Community Building (launch month): we launched dedicated Instagram, TikTok, and Twitter accounts with a content calendar of 20+ posts/week: gameplay highlights, streamer clips, winner celebrations, and behind-the-scenes content. A Telegram community was launched with daily engagement events. Pillar 3 — Paid Social Amplification: we boosted top-performing organic content and influencer clips as paid ads on Meta and TikTok, using the social proof of real engagement to drive conversions. Results: 180K+ social followers in 90 days, 6.2% average engagement rate, 25 active streamer partnerships generating consistent content, and 3.5K social-sourced first-time depositors per month at a CPA 45% below the client's search campaign benchmarks.