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Performance Marketing
PrimeBet was expanding from a single-market sportsbook into 3 new regulated markets simultaneously — Brazil, Nigeria, and Kenya. They needed localized campaigns, market-specific compliance, and a coordinated launch strategy that would generate traction within the first 60 days in each market.
PrimeBet Sports was a successful single-market sportsbook looking to expand into three new regulated markets simultaneously: Brazil, Nigeria, and Kenya. Each market had unique challenges — Brazil required Portuguese localization and PIX payment integration, Nigeria needed mobile-money focus and local influencer partnerships, and Kenya had specific BCLB advertising regulations. The board wanted 35,000 signups across all three markets within 60 days of launch, with a blended CPA under $18.
We ran parallel launch campaigns customized for each market. Brazil: Portuguese-language campaigns across Google, Meta, and TikTok, partnered with 8 Brazilian football influencers, and built landing pages optimized for PIX deposits. Nigeria: mobile-first campaigns on Meta and Google, partnered with 6 Naija sports tipsters on Twitter and Telegram, and built USSD-friendly registration flows. Kenya: M-Pesa-optimized deposit flows, localized creatives featuring popular Kenyan Premier League content, and compliant campaigns adhering to BCLB advertising guidelines. Across all markets: pre-launch email collection campaigns, coordinated PR with local sports media, and CRM onboarding flows with market-specific welcome bonuses. Results: 35K+ signups in 60 days (hitting the target), blended cost per signup of $15, first deposit rates of 32%, and 60-day retention of 41% — with Nigeria emerging as the strongest market at 45% retention.